"These are not trademarks, they are product names. So trademark law does not apply. If you put your company name in front of the product name, then you automatically do not infringe any other mark."
It is not easy to make Chaon cry, but seeing this from someone who has "twenty years professional marketing experience" just about did it*. Whether the tears were of sadness or anger, I'm still not sure.
Next up: Product naming matrices and the brand essence.
I wish I had some Xanax(TM)
* The fact that I report directly to this person didn't help.