Friday, November 02, 2007

Back from Shanghai. Was apparently infected by a particularly virulent form of SARS that only affects those over two meters tall. Shanghai is quite the booming city, though the local economy seems to be powered primarily by the sale of copy watches and massage services.

Shanghai Hardware Show anecdote:

Once upon a time, there was a nationwide chain of auto parts stores in the United States. This chain purchased their forged wrenches from a Taiwanese manufacturer*. The price they paid was relatively high, but the product quality they were getting was outstanding (Not as good as Proto or Snap-On, but better than Craftsman). So in the tradition of short-sighted bean counters everywhere, they decided to source the wrenches in India. So much cheaper don't ya' know, and the Indian manufacturer promised them that there would be no quality problems.

A year and a half later, the troubles with the Indian supplier any many and serious. Quality is atrocious. Ship dates are missed, and missed again, leaving the retailers with no stock. Lead times are pushed to 270 days. Individual store managers are in open revolt. Something had to be done, and the company sent a high-powered 3-man delegation to the Shanghai show to find a new source. So the delegation visited their previous Taiwan supplier, and met with the owner/Laoban.


In the Taiwan company's booth, they explained that they were sorry that they had been forced to move production to the Indian company, but that they could consider moving back to Taiwan if the owner could beat the Indian price by 15%. The American Vice-President of whatever was holding a Taiwanese display wrench as he said this. The Laoban didn't say anything for about ten seconds. Then he said "Can I have my wrench back?", and the VP handed it to him. He then said "Goodbye.", turned around, threw all three of their business cards into a trash can, and walked away. The three U.S. executives stood there looking like the biggest schmucks to hit China since Kissinger.

Sometimes the Taiwanese hard-headedness is just awesome. And I'm sure the U.S. company eventually found a Chinese supplier with a cheap price, who absolutely promised them that there would be no quality problems.

*Not my company, nor my ex-customer.

7 comments:

TheTK said...

Howdy,

I went to Shanghai just for the weekend to visit my family, who also happen to be there for the weekend.

Robin said...

An amusing story of how to ruin a business relationship, karl.

Michael Turton said...

Shit. I just read a long article comparing Japanese firm supplier management with US in the auto industry, containing exactly the same story. Writ large. One US supplier was quoted as saying that the US auto maker;s magazine featured them as the number 1 supplier in their constellation, put them on the cover gave them award, then the next year, gave them the finger and switched to another firm. You can imagine the quality results. No wonder our auto industry sucks.

Michael

dildofuc said...

Welcome back big K!

Great story and the main thing I take away is that India isn't the future just yet.

I got a lot of quotes late last month for stainless products and the price was good. My boss took the samples and info to HK to meet with the German client and they were like "Looks good and the price is right. Where's it from?"

"India."

"No way," they said.

So back to the drawing board and no lofty margins comin this way.

Chaon said...

There are some products and some Indian suppliers where you'd probably be ok. We visited an Indian tool manufacturer 2 years ago, and their forging was *very* good. All German technology, operated by Indian workers who knew what they were doing. It was downstream in the processes where they ran into trouble, but nothing we thought insurmountable.

So I don't rule India out, while at the same time I hope I never have to go there again.

Anonymous said...

While its easy to slip into "national" prejudices in business, its not always the case. But such prejudices can serve as a simple decision making system, i.e. no Nigerian customers, for example, has served me well.

"Lead times are pushed to 270 days."

I swear I once worked at a company where another Taiwanese competitor had delayed a shipment by ONE YEAR.

How do you do that?!

BTW, the Taiwanese boss did not "ruin" the business relationship. He in fact strengthened it. If they ever buy from him again, they will be much more loyal. Companies with high prices and high quality need those kind of customers.

Price buyers by definition buy on price, so you can always go back cap in hand with 15% lower prices and they will buy from you again - no hard feelings, etc.

Chaon said...

I took Robin's comment to reflect on the behavior of the Americans, not the Laoban.